NBC New York

Brothers Bruce and Eric Bromberg are bringing their UWS hit, The Ribbon, to a new neighborhood this Fall. The Ribbon is set to open soon in the old New York Times Annex on West 44th Street...

Indulge at brothers Bruce and Eric Bromberg‘s Upper West Side staple, The Ribbon, this Thanksgiving. For the holiday, enjoy a selection of Seared Arctic Char, Butternut Squash...

Blue Ribbon’s 24th restaurant nationwide and 16th in New York City is now open in Times Square, a second location of Bruce and Eric Bromberg’s Ribbon concept.

 It’s the latest entry from the Bromberg brothers, who own eight Blue Ribbon establishments around the city, and has the earmarks of the quintessential neighborhood restaurant.

The Ribbon has opened in Times Square. Bruce and Eric Bromberg, the forces behind Blue Ribbon Restaurants, have transformed the sprawling space...

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Times Square’s newest draw is The Ribbon, a spinoff of the Blue Ribbon empire of fried chicken and sushi fame. Brothers Bruce and Eric Bromberg, hospitality legends with more than 25 years under their belts...

The new eatery is designed to pay homage to Times Square's past, specifically when the area was known as Longacre Square. 

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“I think tourists are appreciating more New York–based food now,” he says. “Rather than these big chains that are there in Times Square.”

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“This glass is classic and elegant, while still looking modern, and it feels comfortable in your hand,” says Thom Neil, beverage director at Ribbon Midtown, opening this fall.

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Back in 2015, when they opened their first outpost of the Ribbon, on West 72nd Street, Bruce and Eric Bromberg said their menu was designed to be replicated in other locations. Now they’re finally testing it out. 

“I think tourists are appreciating more New York–based food now,” he says. “Rather than these big chains that are there in Times Square.”

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“I think tourists are appreciating more New York–based food now,” he says. “Rather than these big chains that are there in Times Square.”

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